How to Attract YouTube Viewers and Keep Them Watching

YouTube is massive. More specifically, the platform attracts 1.3 billion users every month. Also, more than 300 hours of video get uploaded every day. On top of that, statistics indicate that 6 out of 10 people prefer watching videos on YouTube as opposed to doing it on live TV.

The long and short of it is that YouTube is an excellent platform to market your brand. The trick, however, is to attract an audience and ensure that it is watching your videos consistently. Here’s how to do it.

Buy Subscribers

Wait. How can purchasing YouTube subscribers help you get more views? See, you are likely to click on a video that has one million views as opposed to viewing one with one thousand views. And, the more subscribers you have, the higher the chance of getting more views. That way, you don’t have to push people to click on your content – you can say it through videos and the number of views that you have attracted.

Keep the Titles Short

No one wants to read long titles. People want to get an idea of what your video is all about but glancing at the title. You should, therefore, make sure that your title or credit sequence at the intro doesn’t cause potential viewers to lose interest. On top of that, a long intro discourages binge watching. After all, attention spans are short.  Experts recommend that you should not make the opener longer than five seconds.

Add End Screens

Of course, you want to promote your other videos, website or channel. One of the easiest ways to do so is to add end screens, complete with interactive graphics that connect to another video, playlist or channel. And, as the name suggests, these are screens and should only appear in the 20 seconds your video. In other words, you have to plan where and how they pop up in the tail end of your video.

The Bottom Line

YouTube continues to grow as video content takes center stage. In fact, this is the right time to start developing your channel if you are serious about taking your brand to the next level. Keep learning the trends to ensure that you stay ahead of your competition. As a rule of thumb, post content as at least once every week to ensure that your viewers have something to watch when they visit your channel.